Head of Sales

About the role

Carma is looking for an experienced, commercially‑focused Head of Sales to lead its sales function through the next phase of growth. Reporting to the Director of Customer Experience, you will shape strategy, optimise the end‑to‑end sales journey and ensure an exceptional customer experience while driving vehicle deliveries and revenue.

Key responsibilities

• Develop and execute sales strategies that maximise vehicle deliveries, conversion rates, finance penetration, trade‑in uptake and customer satisfaction.
• Design, refine and continuously improve the sales operating model, team structures, incentive programmes and performance frameworks.
• Use data, reporting and customer insights to drive decision‑making, improve performance and uncover new growth opportunities.
• Partner with Marketing to enhance lead quality and full‑funnel conversion.
• Collaborate with Product and Technology teams to improve systems, workflows and sales productivity.
• Build, coach and develop a high‑performing sales team, fostering accountability and capability development.
• Leverage technology, automation and AI to drive a culture of continuous improvement.
• Contribute to senior leadership discussions, strategic planning and cross‑functional initiatives.

Required profile

• 8+ years of experience in sales leadership roles with a proven record of improving conversion performance and delivering strong commercial results.
• Background in B2C or B2SMB environments, especially with short sales cycles and high‑consideration purchases.
• Strategic thinker with a hands‑on, execution‑focused leadership style.
• Demonstrated success designing and optimising sales operating models, performance frameworks and incentive structures.
• Strong analytical capability and ability to interpret data to inform decisions.

Required skills