Analista de Investigación de Mercados (Consultoría)

About the role

Baral Estrategia Integral Creativa is seeking a Market Research Analyst for a temporary consultancy project in La Paz. The selected candidate will design, process, and analyze quantitative and qualitative research to support strategic decision‑making.

Key responsibilities

• Review methodological and sampling designs.
• Develop and adjust questionnaires, data collection instruments, and interview guides.
• Analyze statistical sources, official records, and secondary documentation.
• Supervise data consistency, quality, and database management.
• Perform data cleaning, coding, tabulation, and weighting.
• Conduct descriptive analyses, cross‑tabulations, segmentations, and comparative studies.
• Support demand, competition, positioning, pricing, and choice‑behavior analyses.
• Systematize results from surveys, interviews, and focus groups.
• Prepare charts, graphs, technical sheets, and executive‑level report content.
• Translate findings into strategic conclusions and recommendations.

Required profile

• Degree in Statistics, Economics, Sociology, Business Administration, Marketing, Communication, Social Psychology or related fields.
• Proven experience in market studies, social research, demand analysis or similar consultancies.
• Knowledge of quantitative and qualitative methodologies.
• Strong ability to interpret data and write clear technical reports.
• Methodological rigor, organization, and ability to meet deadlines.
• Availability for approximately 60 days of onsite work.
• Residence in La Paz or El Alto, or willingness to work on‑site.

Required skills

• Advanced Excel.
• Statistical software such as SPSS, R, Python, Stata or Power BI.

What we offer

• Project‑based consultancy contract with defined deliverables.
• Opportunity to work on a strategic research initiative in Bolivia.