Líder de Desarrollo Comercial y Soporte a Concesionarios

About the role

The Commercial Development and Dealer Support Leader will act as the strategic partner for Astara’s nationwide dealer network. The role focuses on driving sustainable growth by analysing performance indicators, implementing commercial strategies, building dealer capabilities and ensuring targets for sales, financing, insurance and customer experience are met.

Key responsibilities

• Lead the commercial relationship with the national dealer network, ensuring achievement of sales, profitability, financing, insurance and customer satisfaction goals.
• Analyse each dealer’s performance, identify improvement opportunities and develop result‑oriented action plans.
• Design, implement and monitor commercial strategies that promote sustainable network growth.
• Track key performance indicators (KPIs), produce executive reports and provide recommendations for decision‑making.
• Identify dealer needs and provide comprehensive support in commercial, operational and business development areas.
• Coordinate joint actions with Marketing, Sales, After‑sales, Finance and Customer Experience teams to maximise network results.
• Lead the rollout and follow‑up of commercial campaigns, promotions, activations and strategic agreements.
• Develop and deliver training programmes for dealer sales forces, enhancing commercial skills and product knowledge.
• Prepare executive presentations, market analyses and management reports for internal and external stakeholders.
• Promote a culture of continuous improvement and customer orientation across the dealer network.

Required profile

• Degree in Commercial Engineering, Business Administration, Marketing, Economics or a related field.
• Minimum 5 years of experience in commercial areas, business development, automotive retail or channel management.
• At least 3 years managing dealers, distributors, key accounts or commercial networks.
• Proven knowledge of commercial planning, channel management, marketing and business development.
• Intermediate to advanced English proficiency (desired).
• Up‑to‑date knowledge of product portfolio, market trends and competition.

Required skills

• Experience with CRM systems and commercial KPI tracking.