Marketing Strategist B2C

About the role

We are looking for a full‑time Marketing Strategist focused on B2C initiatives. The role will drive the effectiveness of every marketing action, ensuring each campaign contributes synergistically to brand growth, strategic positioning, consumer acquisition and loyalty.

Key responsibilities

• Design and execute B2C marketing strategies that align with overall brand objectives.
• Analyze campaign performance and optimize tactics to improve ROI and consumer engagement.
• Collaborate with cross‑functional teams to ensure consistent messaging across all channels.
• Monitor market trends and consumer behavior to inform strategic decisions.
• Report on key metrics, providing insights that support brand positioning and growth.

Required profile

• Proven experience in B2C marketing or related fields.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication skills and ability to work in a fast‑paced environment.

Required skills

• Strategic planning for consumer‑focused campaigns.
• Data‑driven decision making.
• Cross‑functional collaboration.

What we offer

• Opportunity to shape the brand’s consumer strategy.
• Dynamic work environment with a focus on innovation.
• Professional growth and development in a leading marketing team.