Marketing Assistant – Santa Cruz & La Paz

About the role

We are looking for a proactive Marketing Assistant to join our integrated marketing team operating in Santa Cruz de la Sierra and La Paz. The role combines traditional BTL activities with digital content creation to support brand visibility and sales.

Key responsibilities

• Execute traditional marketing actions such as in‑store activations, point‑of‑sale promotions, POP material, events and product launches.
• Conduct field research, monitor competitors, track market trends and observe customer behavior at retail locations.
• Create social‑media content (photos, Stories, vertical videos) that aligns with overall strategy.
• Support community management across Instagram, TikTok, YouTube, WhatsApp and other platforms.
• Coordinate with suppliers for printed and promotional materials.
• Identify new opportunities and propose ideas beyond execution.

Required profile

• Knowledge of traditional marketing (BTL, activations, point‑of‑sale, promotions).
• Ability to perform field research and market analysis.
• Experience in community management or social‑media content creation.
• Comfort with shooting vertical photo/video using a smartphone.
• Flexible availability for field work, including evenings, weekends and events.
• Proactive attitude and strong written communication.
• Preferred: previous experience in gastronomy, retail or mass‑consumption sectors.

Required skills