Jefe de Ventas – Distribución de Consumo Masivo

About the role

The client, a leading distributor of fast‑moving consumer goods, is looking for a Sales Manager to lead the commercial operation in La Paz. The role involves planning, directing, coordinating and controlling sales activities to meet volume, profitability and coverage targets across multiple zones and channels.

Key responsibilities

• Plan and monitor budgets, sales targets and quotas by zone and channel.
• Define and supervise sales routes, promotions and commercial actions.
• Analyze results and profitability to take timely corrective actions.
• Supervise field teams, ensuring proper execution of routes and achievement of coverage, effectiveness and other commercial indicators.
• Identify operational issues, returns or rejections and manage corrective measures.
• Track customer portfolio, credit and collections; control commercial expenses and validate commissions and incentives.
• Lead, train and develop sales supervisors and field sales teams, maintaining discipline, motivation and focus on goal attainment.

Required profile

• Bachelor’s degree in Commercial Engineering, Business Administration, Marketing, Economics, Industrial Engineering or related fields.
• Minimum 3 years of experience leading sales teams, preferably in consumer‑goods distribution.
• Experience managing field teams, sales routes, quotas and commercial targets.
• Knowledge of consumer‑goods distribution, route planning, commercial KPIs and promotional management.
• Professional maturity, autonomous decision‑making and problem‑solving capability.

Required skills

• Advanced Excel