Encargado de Marketing y Vinculación Internacional

About the role

The University Mayor de San Andrés is seeking a Marketing and International Relations Manager to design and execute strategies that strengthen its global connections. This full‑time position is based in La Paz with occasional remote work.

Key responsibilities

• Develop and implement marketing campaigns that promote academic programmes internationally.
• Conduct market research to identify trends, opportunities and target audiences.
• Create digital content and manage its distribution across online channels.
• Coordinate the university’s international outreach and partnership initiatives.
• Monitor and analyse campaign performance to optimise results.

Required profile

• Proven experience in marketing and communication, preferably within the education sector.
• Strong knowledge of market research methods and ability to translate insights into actionable plans.
• Experience managing social media platforms and digital marketing tools.
• Ability to promote services or programmes, especially educational offerings.
• Team‑player mindset with strategic thinking and good interpersonal skills.

Required skills

• Social media management
• Digital marketing
• Market research