CRM Manager – Remote

About the role

The CRM Manager will own CRM execution for BairesDev's VIP Audiences & Experiences function, creating and automating multi‑touch outreach sequences for high‑value client and prospect segments. Using Claude as the primary AI tool, you will blend CRM expertise with generative AI to build measurable sales pipelines.

Key responsibilities

• Design and run multi‑channel outreach sequences (email, direct mail, event follow‑up) for VIP account segments.
• Develop and maintain AI‑assisted automation workflows linking outreach, CRM, and data enrichment tools.
• Utilize Claude daily for copywriting, contact research, account intelligence, and workflow logic.
• Track and report pipeline outcomes such as meetings booked, accounts expanded, and revenue influenced.
• Manage data enrichment processes to keep VIP contact records accurate and actionable.

Required profile

• 5+ years of experience in CRM, lifecycle or outbound marketing within a US‑based B2B company.
• Background in B2B SaaS or tech services.
• Hands‑on daily use of generative AI/LLM tools, with prompt‑engineering skills.
• STEM or quantitative degree (Engineering, Math, Statistics, Economics, Data Science, Physics) or strong data‑driven track record.
• Advanced proficiency in English.

Required skills

• Outreach automation platforms: Apollo, Clay, Lemlist, Reply.io or equivalents.
• AI tools: Claude.
• Automation workflow tools: Zapier, n8n, Make.com.
• CRM platforms: HubSpot, Salesforce or equivalents.
• Google Sheets.

What we offer

• 100% remote work from anywhere.
• Competitive compensation in USD or local currency.
• Provided hardware and software for home office.
• Flexible schedule.
• Paid parental leave, vacations and holidays.
• Mentorship, promotion pathways and skill‑development opportunities.