Analista de Loyalty

About the role

The Loyalty Analyst will shape and evolve the corporate loyalty strategy, creating differentiated value propositions for customer segments and driving long‑term engagement.

Key responsibilities

• Design, implement and continuously improve the company’s loyalty and customer retention strategy.
• Lead the development and optimisation of loyalty programmes, ensuring sustainable, segment‑specific value.
• Create segmentation, personalisation and customer‑lifecycle strategies to deliver relevant communication at every touchpoint.
• Develop data‑driven initiatives to increase retention, repeat purchases, average ticket, Customer Lifetime Value and profitability.
• Define strategic KPIs and monitor metrics such as retention, churn, engagement, NPS, redemption rates and ROI.
• Drive automation and personalisation of customer experiences.
• Identify improvement opportunities across the Customer Journey to ensure simple, memorable interactions.
• Manage strategic partnerships that enhance the loyalty value proposition.
• Coordinate cross‑functional projects with Business and Technology teams.
• Monitor global trends, loyalty models and best practices to keep the programme competitive.

Required profile

• Degree in Marketing, Business Administration, Commercial Engineering, Economics or related fields.
• Proven experience leading loyalty, Customer Experience (CX) or Customer Engagement strategies.
• Hands‑on experience designing and evolving loyalty programmes, memberships or benefit clubs.
• Strong analytical mindset with the ability to interpret data and drive results.
• Leadership and influence to manage transversal projects and negotiate valuable alliances.
• Excellent communication skills for presenting initiatives at all organisational levels.

Required skills

• CRM tools
• Marketing automation platforms
• Customer analytics solutions
• Customer Journey Mapping methodology
• Voice of Customer techniques