Product Marketing Specialist

About the role

We are looking for a Product Marketing Specialist to act as the bridge between product, marketing and our users. The role will communicate new features, drive real adoption and deliver measurable impact for our SaaS solutions.

Key responsibilities

• Collaborate with product and marketing teams to translate product features into clear user‑focused messaging.
• Develop and execute adoption campaigns that increase active usage (MAU, WAU) of our B2B multi‑tenant SaaS platform.
• Monitor adoption metrics, analyse data and recommend data‑driven improvements.
• Leverage AI‑powered tools to create content and optimise marketing workflows.
• Gather user feedback and work with UX/UI designers to improve the user experience.

Required profile

• 2‑4 years of experience in product marketing, growth or product adoption.
• Hands‑on experience with SaaS products, preferably B2B or multi‑tenant.
• Intermediate English proficiency (B1‑B2).
• Basic knowledge of UX/UI design principles.
• Residency in Bolivia.

Required skills

• Product marketing for SaaS.
• Growth and adoption campaign execution.
• Analysis of MAU/WAU metrics.
• Use of AI tools for content creation.
• Basic UX/UI design understanding.