Analista de Campañas Data

About the role

The Data Campaign Analyst will support Yape Bolivia’s growth initiatives by analyzing the performance of marketing and growth campaigns, identifying optimization opportunities, and providing data‑driven insights to guide decision‑making. The role involves designing new campaigns, estimating their impact, and continuously monitoring key performance indicators.

Key responsibilities

• Monitor and analyze commercial and growth campaign performance using business indicators.
• Evaluate impact on acquisition, activation, retention, recovery, transactions, revenue, and profitability.
• Produce executive reports with insights and recommendations for future initiatives.
• Identify trends, opportunities, and risks from data analysis.
• Conduct pre‑analysis for new campaign design, estimating impact, reach, costs, benefits and expected ROI.
• Analyze user, segment and product behavior to uncover growth opportunities.
• Propose evidence‑based initiatives.
• Build and maintain dashboards and tracking reports.
• Continuously monitor key campaign indicators.
• Ensure data quality and consistency for decision‑making.
• Present findings and recommendations to stakeholders.

Required profile

• Degree or recent graduate in Economics, Industrial Engineering, Statistics, Finance, Computer Systems Engineering or related fields.
• Minimum 1 year experience in data analysis, business intelligence, performance marketing, commercial strategy, growth or campaign analysis.
• Proven experience analyzing business metrics and creating decision‑support reports.
• Familiarity with SQL, Python and Power BI.
• Proficiency with Microsoft Office.
• Experience with productivity tools such as Notion, Trello, Jira and AI‑enhanced tools is a plus.

Required skills

• SQL
• Python
• Power BI
• Microsoft Office (Excel, PowerPoint, Word)
• Notion
• Trello
• Jira
• AI productivity tools